从“孤独的欣赏者”到“狂热的参加者”——“网络迷群”的文化实践和文化意义

From "Lonely Admirers" to "Fanatical Participants" :Cultural Practice and Cultural Significance of "Internet Fan Groups"

互联网催生了"网络迷群"这一新群体,也推动迷的研究从个体视角转向群体视角。网络迷群的文化实践区别于传统的"迷——迷客体"的单向行动模式,呈现出新的文化样态。本文择取"偶像崇拜"这一典型的迷行为作为参照点,以"百度发吧"为个案,借助于迷民族志和自我民族志的研究取径,发现聚集于网络空间的网络迷群具有集体狂热、反哺媒介及空间重构的行动特质。解读网络迷群的文化实践,具有深刻的社会学意义。

The Internet has spawned a new group of ＂Internetfans＂ and also promoted the study of fans transforming from anindividual point of view to a group point of view. The culturalpractice of Internet fans is different from the traditional one-waymode, showing a new cultural pattern. In this paper, we take ＂idolworship＂ as a typical reference point, taking ＂Baidu Fa Ba＂ asacase, with the help of the research on the group journal of fansand group journal of individuals, trying to find such traits of In-ternet fan groups as collective fanaticism, regurgitation feeding ofmedia and space reconstruction. It is of profound sociologicalsignificance to interpret the cultural practice of Internet fangroups.