摘要
新媒体的不断发展,为品牌传播提供新途径。微信作为新兴媒体,随着其影响力的不断增加,医院纷纷建立起微信公众平台,但也出现不少问题。文章从微信公众平台对医院品牌传播的作用出发,结合当前医院微信公众平台存在的问题,提出相应对策。
The development of new media has brought a new means for brand communication. With the increasing influence of WeChat as an emerging medium,hospitals have set up their WeChat public platforms one after another,while many problems were brought about,too. This article discusses the effect of WeChat public platform on brand communication of a hospital and puts forward the corresponding countermeasures against the problems existing in hospitals’ WeChat public platforms.
出处
《解放军医院管理杂志》
2017年第12期1159-1161,1165,共4页
Hospital Administration Journal of Chinese People's Liberation Army
关键词
微信公众平台
医院
品牌传播
WeChat public platform
hospital
brand communication
