互联网关系视角下包装设计的嬗变

The Jitter of Packaging Design from the Perspective of Internet Relations

在移动互联网全面方兴未艾的冲击下,各种互联网的观念与理念的刺激下,改变着市场的各个生存方式。工业时代规模增长、规模营销传统商品正在被互联网碾压:以个性化、体验式为主,经过设计定位、进行创意设计,之后进行营销、推广、分销、零售等环节;最后一定是通过包装设计产生差异化,避免过剩的无限循环。包装设计在利用互联网时代的信息技术,从消费者的需求和兴趣点出发,进行小规模定制化生产和虚拟的、数字化产品的创造。通过不断挖掘用户的需求、喜好与兴趣,对包装设计进行迭代更新,从而增强用户体验与用户黏性,在此视角下包装设计观念正在进行巨大的转变。

Under the impact of the mobile internet in full swing, with the stimulation of various concepts and ideas of the internet, it changes the way of life of the market. The industrial age scale growth, scale of the traditional marketing commodity is the internet： rolling to personalized, experience based, through creative design positioning, design, marketing, promotion, after distribution, retail and other sectors; fnally must be differentiated by packaging design, avoid the infnite loop excess. Packaging design uses the information technology in the internet era, starting from the consumer＇s needs and interesting points, small-scale customization production and the creation of virtual and digital products. By constantly mining the user＇s needs, preferences and interests, iterative packaging design updates, thereby enhancing user experience and user stickiness, from this perspective, packaging design concept is undergoing tremendous changes.