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网络经济背景下电子商务企业市场营销模式研究 被引量:17

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摘要 在互联网高速发展的背景下,广大消费者已经习惯了方便快捷的互联网购物,网络交易的规模每年都在高速增长,这给传统行业的经营带来了空前的影响,在这一趋势下大批电商进入这一领域。但伴随着发展,一些问题也随之凸显,这些问题严重影响力电商企业的口碑,阻碍了互联网交易的发展。多数互联网企业已经认识到问题的严重性,并积极努力,通过方法创新,努力将电子商务的营销水平提高到新的台阶。
作者 赵雪梅
出处 《知识经济》 2018年第6期69-70,共2页 Knowledge Economy
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