摘要
本文对广州市年龄在55岁及以上的中老年人所作的线上调查、社区走访等基础上,分析当前我国中老年人保健品市场所存在的虚假宣传的表现、盛行的原因,并提出相应治理对策。
By means of online survey and community visits, we conduct investigation on old people aged 55 and above in Gunagzhou.Based on the investigation, we analysethemanifestationand cause of the prevalence of thefalse publicity of current health care products market for middle-aged and aged peoplein China, and put forward corresponding countermeasures.
出处
《医学与法学》
2018年第1期64-67,共4页
Medicine and Jurisprudence
基金
2017年度广东省攀登计划一般项目"老年人保健品虚假宣传行为与治理--基于厂商营销模式的分析"(项目编号:Pdjh2017b0108)的阶段性成果
关键词
中老年人
保健品
虚假宣传
对策
middle-aged and aged people
health care product
false publicity
countermeasure
