数量化理论在展示设计中的应用

The Application of Quantitative Theory in Exhibition Design

将数量化理论引入家具展示设计中,用数量化理论确定消费者意象情感与展示设计之间的关联模型。首先通过语意差分法获得"古朴怀旧"、"简约舒适"、"温馨浪漫"、"时尚艺术"和"格调高雅"五组氛围词汇;再通过聚类分析获得代表性家具座椅展示场景样本图片35幅;最后利用多元回归分析建立家具展示设计模型,获得对消费者意象情感具有显著影响的展示设计要素,用于指导家具展示设计。

Apply the quantitative theory into the furniture display design methods, and using Quantitative Theory to determine the Relationship Model between Consumer Image Emotion and Display Design. First of all, through the method of semantic difference, we get adjectives which are ＂quaint and nostalgic＂, ＂simple and comfortable＂, ＂warm and romantic＂ and ＂stylish and artistic＂. Then 35 representative seat display picture samples are obtained by cluster analysis. Conclusion Finally, furniture display design model is established by using multiple regression analysis, which gets the design of display elements that have significant impacts on consumer image emotion.The design model will be used to guide the furniture display design.