摘要
网络购物已经成为当下顾客消费的重要手段,而在线评论作为顾客进行购买决策考量的因素也发挥着越来越重要的作用。通过研究发现,产品的关注度、在线评论的数量、时效性、效价及其评论者的资信度对网上产品的交易量有显著影响。而产品的价格及其在线评论的质量与产品的销量无显著影响。
Online shopping is becoming an important means for the consumers,and the online comments have also played a more and more important role on consumer's decision to purchase.Through analysis,this paper has found out that product's attention,online comments quantity,timeliness,cost effectiveness and qualification of the commentators have great influence on the volume of business transactions of online products.However,prices and qualities of online comments have no significant effects on the sales of products.
出处
《中州大学学报》
2017年第6期44-51,共8页
Journal of Zhongzhou University
基金
泉州市科技计划项目(2012Z118)
关键词
在线评论质量
时效性
效价
资信度
online comment quality
timeliness
cost effectiveness
qualification
