我国体育产业跨界融合的发展现状与对策研究

Research on the Development Status and Countermeasures of the Cross Boundary Integration of China's Sports Industry

我国体育产业战略运行的过程中,体育产业跨界融合的发展彰显了蓬勃生机,体育产业使体育与相关产业的界域划分日趋模糊,体育与相关产业的融合发展进一步助推了文化产业的快速发展与崛起.为了响应"一带一路"的倡议,对我国体育产业跨界融合的发展现状及问题做出具体的分析,提出从体育产业促进跨领域、跨文化、跨区域融合发展的策略.

In the process of the implementing the sports industry strategy in China, the developmentof the sports industry cross-border integration highlights the vitality, the sports industry makes thedivision of sports and related industries more and more blurred. The integration of sports andrelated industries further promotes the rapid development and rise of the cultural industry. Thispaper aims to respond to“The Belt and Road”initiative, to make a concrete analysis of the currentsituation of the development and the problems of cross-border integration of sports industry inChina, at last, this paper puts forward to promote cross -domain, cross -culture and cross -regionalintegration development strategy from the sports industry.