企业社会责任视角下供应链协作行为博弈分析

Game Analysis of Supply Chain Collaboration Behavior from the Perspective of Corporate Social Responsibility

企业社会责任在当今供应链发展中起着越来越重要的作用,作为供应链可持续发展的关键因素,企业履行社会责任成为了供应链协作的重要参考标准。在此背景下,文章建立了多方利益相关者(供应商和制造商)关于企业社会责任的演化博弈模型,并通过相应的参数设置和变量假设进行演化结果分析,得到了供应商与制造商在不同情况下的演化稳定策略。经过对仿真结果的分析,找出影响供应商与制造商决策结果的主要因素,并提出对策建议。

Corporate social responsibility plays an increasingly important role in the development of supply chain. As a key factor in the sustainable development of supply chain, corporate social responsibility has become an important reference standard for supply chain collaboration. Under this background, this paper establishes an evolutionary game model of multi-stakeholder(supplier and manufacturer) on corporate social responsibility, and analyzes the evolutionary results through the corresponding parameter settings and variable assumptions, and gets the result that the supplier and the manufacturer are different evolutionary stability strategy in case. After analyzing the simulation results, it finds out the main factors affecting the decision-making results of suppliers and manufacturers, and proposes countermeasures and suggestions.