“互联网+”视阈下地域文化传播的问题与对策——以三明朱子文化为例

The Problems and Countermeasures of Regional Culture Spread Under the Perspective of Internet Plus——Taking the Sanming Zhuzi's Culture as an Example

地域文化是城市软实力的重要体现,也是中华优秀传统文化的有机组成部分,是当地人民群众在地方发展的悠久历史中所形成的文化,如餐饮、方言、生活习惯、自然景观等,蕴含着巨大的社会价值和经济价值。朱子文化是三明最具地域文化特色、最有影响的中华优秀传统文化,打响朱子(闽学)文化品牌,构建闽学文化传承体系,对推动文化传承创新和地域文化发展,加强中华优秀传统文化教育,培育和践行社会主义核心价值观,深化"中国梦"宣传教育具有重要意义。本文以三明朱子文化为例,在分析其传播现状的基础上,提出在"互联网+"环境下三明地域文化传播的策略。

Regional culture is an important manifestation of the city's soft power,as well as the organic part in Chinese excellent traditional culture,formed in the long history of the development of the local culture,such as catering,dialect,living habits and natural landscape,have great social and economic value. Zhu Xi culture is the most characterized and influential in traditional Chinese culture. The promotion of culture brand and construction of the Fujian study,have the important significance of enhancing cultural inheritance and regional culture development,advancing traditional Chinese culture education,cultivating and practicing the core socialist values as well as deepening the promotion and education of Chinese Dream. This paper takes the Sanming Zhuzi's culture as an example,on the basis of spreading reality,raises the countermeasures of regional culture spread under the background of Internet plus.