市场营销专业销售技能实操的新构想

New Conception on Practical Training Skills of Marketing Majors

本文提出转变理念,利用校区学生生活消费资源,建立以"大篷车集市"为平台的营销学生销售技能制度化实操的新构想,以真正的"市场"创建和真正的销售实战来快速提高营销学生的销售基本技能,引导营销学生通过自己的辛勤努力,赢得"第一桶金",锻炼和发掘学生自身的潜在营销能力,或为营销专业的实操途径创新抛砖引玉。

This paper is to introduce our conception of'Campus Fair'as a platform for students' basic skills training by using the available consuming resources on the campus. Students can realize the goal of improving their basic selling skills in the real sense by the campus marketing experience at the 'Campus Fair'. By doing so,on the one hand,we can consolidate the'Evolving Advance'teaching mode of our marketing specialty,on the other hand,we can also help students to give full play to their marketing potentialities,most possibly,in the long run,help students achieve their success in the future.