浅析我国企业品牌营销的对策

Preliminary Discussion on the Strategy of Brand Marketing in Chinese Enterprises

在市场竞争中,品牌意识决定着品牌形象的文化品位和档次,反映了企业的追求和精神境界,成为制胜的关键。迄今,我国很多企业还没有树立起正确的品牌意识观,出口产品品牌化程度及品牌价值低,致使产品销路不畅。我国企业应根据自身的条件与特点,提升品牌竞争意识,实施品牌营销战略,只有把"中国制造"变成"中国品牌,"才能在国际市场上占有更大份额,夺取佳绩。

In market competition,brand consciousness determines cultural taste and quality of brand image,reflects pursuit and spiritual state of the enterprises,and becomes a key to success.Now due to lack of proper brand consciousness and low degree in brand and value,some enterprises encounter the problem of marketing.According to their own condition and characteristics,the enterprises should enhance brand consciousness and take the strategy of brand marketing.Only when they change 'made in China' into 'China brand',can Chinese enterprises have the lion's share in international market.