从宏、中观两个层面分析微乘车发展影响因素

Analysis on the Factors Influencing Mini-passenger-vehicle Development from the Macroscopic and Medium Views

运用定量和定性相结合的方法,通过宏观、中观两个层面对我国微型乘用车发展影响因素进行分析,有利于捕捉微型乘用车进一步发展的突破口,拓展其发展的空间。从宏观层面看,有向上下兼容、拓宽微型车市场价格空间的趋势。从中观层面看,石油价格不断上升,产业政策相继出台、价格下降等,不断为微型乘用车发展施力,提供了其进一步发展的机遇。但未来微型乘用车的竞争将更多的集中在价格之外的如技术创新、外观设计等其他方面以及新的市场空间的开拓,而这些,尚有待于微型乘用车厂商去不断挖掘,以提高其核心竞争力。

This paper analyzed the factors influencing Chinese mini-passenger-vehicle development from macroscopic and medium views by means of quantitative and qualitative methods,drew a breakthrough of further developing mini-passenger-vehicle,and expanded its developmental space.From the macroscopic view,it appeared the trend compatible with higher and lower,expanding the mini-passenger-vehicle price space.From the medium view,the ascent of oil price,the promulgation of policies,and the descent of vehicle price brought new chance for the further development of mini-passenger-vehicle.However,the competition on future mini-passenger-vehicle will focus on the following aspects: technical innovation,exterior design and the expansion of new market.Thus the manufacturers need explore it constantly and improve their core competitiveness.