中国农产品微信营销发展现状及展望

Status Quo and Prospect of WeChat Marketing of Agricultural Products in China

随着经济和科技的发展以及营销3.0时代的到来,一方面,传统营销模式的弊端日益暴露;另一方面,以微信营销为代表的新兴营销模式的优势逐渐展现。基于中国庞大的互联网用户的优势和日益完善的网络平台,微信营销的兴起成为大势所趋。结合案例分析中国农产品微信营销模式及策略,认为未来中国农产品微信营销的发展将走向规范化、品牌化、专业化及多样化。

With the development of economy and technology as well as the coming of the era of marketing 3.0, on the one hand, the drawbacks of the traditional marketing mode are increasingly exposed, on the other hand, the advantages of the emerging marketing mode represented by WeChat marketing are gradually revealed. Due to the large number of Internet users and the increasingly perfect network platform in China, the popularity of WeChat marketing is an irresistable trend. The authors analyzed the cases of China＇s WeChat marketing mode and strategies of agricultural products, and thought that the development of WeChat Marketing of agricultural products would be standardized, branding, specialized and diversified.