“保险公司+大学生保险服务团”营销模式解读

近年来保险业发展迅速,各家保险公司竞争日趋激烈,需要大量专业的营销、管理、技术人才。而随着经济迈入新常态,大学生就业难的话题也被频繁提及。中国保险行业协会在2014年成立了第一批"全国大学生保险服务团",本文旨在探索"保险公司+大学生保险服务团"互利共赢的新型营销模式。笔者首先分析了此种模式的背景,其次从志愿者选拔培训、营销实战、售后服务、二次引流、绩效评估、团队传承及人才留存等方面介绍了其运行方式,最后展望了该创新型模式推行的意义,以期给予保险公司发展营销模式新思路。

In recent years, the rapid development of the insurance industry has brought about a great demand for talents mastering marketing, management and technique. Nowadays, the difficult issue of employment of college students is also frequently mentioned. What ＇s more, the Insurance Asso- ciation of China established the ＂National Student Insurance Services Group＂ in 2014.This paper aims to explore the new win--win mode of ＂insurance company ＆ insurance service group of college students＂. The author firstly describes the research background, and then introduces the selection and training of volunteers, marketing, customer service, customer drainage, performance evaluation, team inheritance and talent retention, followed by the implementation of innovative significance.