“虚”“实”体验中的旅游景区周边环境优化利用——以乔家大院为例

Optimization and Utilization of the Surrounding Environment of Scenic Spots in the Virtual and Real Experience:Taking Qiao Family Courtyard as an Example

随着我国亿万民众出游习惯的形成,旅游体验向着多感官、多方位、多层级发展,旅游需求的不断升级迭代要求旅游产业需从过去几十年只依赖于景区的发展方式向着全域旅游发展方式进行转变,而旅游景区周边环境将会为这一转变提供必要的地理区域、物理空间和心理空间.本文在分析乔家大院景区周边环境概况及其利用现状的基础上,结合旅游体验中的情感体验模型,提出了针对乔家大院的通过提升"虚""实"体验实现景区周边环境优化利用的思路,提出了创新体验项目,促进文旅融合,丰富展现方式的具体实施方法,以期丰富旅游者的旅游体验,进而高效利用景区周边环境以促进乔家大院景区旅游的可持续发展.

With the formation of travel habits of hundreds of millions of people in China, the tourism experience is developing toward multi sensory, multi-faceted, multi-level. The escalation of tourism demand requires that the tourism industry change from the development mode of scenic spots over the past few decades to the whole tourism development mode. The surrounding environment of tourist attractions will provide the necessary geographical region, physical space and psychological space for this change. In this paper, based on analyzing the situation of surrounding environment and its utilization status of scenic spots for the qiao courtyard, combining emotion experience model in tourism experience. Put forward in the qiao courtyard through the promotion of ＂real＂ and ＂virtual＂ experience to achieve scenic surrounding environment optimization utilization ideas the idea of optimizing the surrounding environment of the qiao courtyard scenic spots through the promotion of ＂real＂ and ＂virtual＂ experience is put forward. The concrete implementation method of innovative experience project, promoting the integration of literature and tourism, rich display mode is proposed so that the tourism experience, and efficient use of the surrounding environment are enriched and the sustainable development of scenic tourist Qiao courtyard is promoted.