武当旅游国际推广中翻译现状分析及展望

Current Situation of Wudang Tourism International Promotion and Prospects

中国旅游产业持续发展,并越发走向国际化。湖北十堰境内的武当山风景区也在积极努力,采取各种有效措施进行国际推广,取得了一定的成绩,但也存在一些不足,亟需改进。建议译者在文化自觉、功能目的论、跨文化交际等理论指导下综合运用各种策略方法,完善武当旅游翻译;高校及相关职能部门也应协同合作,助推武当旅游国际化。

China tourist industry has been developed continuously towards globalization. Wudang Mountains in Shiyan City, Hubei Province has taken many effective measures to carry out international promotion, which has achieved some progress, while there are some certain setbacks and problems which need to be settled or improved at a new future. The translators are advised to make use of all strategies and methods under the guidance of culture self-conscientiousness, functional Skopos theory, cross-culture communication so as to improve Wudang tourism translation. Universities and other relevant government departments are encouraged to work together to promote the globalization of Wudang tourism.