“互联网+”背景下创业认知对创业意向的影响研究

Research on the Influence of Entrepreneurial Cognition on Entrepreneurial Intention in the Background of "Internet + ”

本文基于创业认知和创业意向相关理论,构建出"互联网+"背景下高校学生群体创业认知对创业意向的影响模型,着重分析创业认知对创业意向的影响机制以及机会识别的中介作用。通过研究得出结论:1)"互联网+"背景下创业认知与创业意向具有正相关关系;2)"互联网+"背景下创业认知与机会识别存在正相关关系;3)"互联网+"背景下机会识别与创业意向存在高度正相关关系;4)"互联网+"背景下机会识别对创业认知与创业意向之间起到部分中介作用。本文的研究成果一方面可以指导国内高校的创业教育,另一方面可以为高校学生群体创业活动提供一定的现实参考。

Based on the theory of entrepreneurial cognition and entrepreneurial intention,this paper constructs the model of the influence of entrepreneurial cognition on entrepreneurial intention of college students under the background of " Internet + ",and analyzes the influence mechanism of entrepreneurial cognition on entrepreneurial intention and the intermediary role of opportunity recognition. Finally,this paper makes conclusions. There are positive correlations between entrepreneurial cognition and entrepreneurial intention in the context of " Internet + "; 2)There is a positive correlation between entrepreneurial cognition and opportunity recognition in the context of " Internet + "; 3) There are highly positive correlations between opportunity recognition and entrepreneurial intention in the context of " Internet + ". 4) In the context of " Internet + ",the opportunity recognition plays a mediate function between the entrepreneurial awareness and entrepreneurial intention. On one hand,the research results of this article can guide the entrepreneurship education for domestic colleges and universities,on the other hand,it can provide some practical reference for college students' entrepreneurial activities.