互联网思维下城市形象的塑造与创新——以中国十佳宜居城市信阳市为例

Shaping and Innovation of City Image with Internet Thinking——A Case Study of Xinyang City,one of the top ten Livable Cities in China

互联网思维作为一种新型的思维方式,能够对城市形象识别系统(CIS模型)的建立进行有效指导。当前信阳市在城市形象塑造中存在城市形象定位不明、政府职能主体缺失、城市文化缺位等问题,借用互联网产品营销中的口碑思维、用户思维、产品思维等方式可以改善、创新城市形象设计,使城市规划系统从无序走向有序,最终形成具有核心竞争力且被广泛认同的城市形象。

As a new thinking way,Internet thinking can be an effective guidance in the establishment of City Image Identity System(CSI model).Nowadays,with the problems of unclear city image,unsound government function and unhealthy city culture Xinyang city meets in its image shaping,Internet thinking is also an efficient way to put forward countermeasures and suggestions to improve and create the city image from the perspectives of public praise,the users and the products.Hence,the urban planning system will be built from disorderly to orderly,and the city image with core competitiveness and wide recognition will be achieved.