跨境电子商务物流运输的影响因素及对策创新

Influencing Factors and Countermeasures of Cross-border E-commerce Logistics Transportation

中国实施"互联网+"战略,为跨境电子商务的发展提供了有力的政策保障,也对物流运输提出了新的要求。强大的物流支撑体系直接关系着商品流转的成本、效率和消费者体验。在评价前人研究的基础上建立了跨境电子商务物流运输的影响因素指标体系,使用FAHP分析法得出主要的影响因素,探讨跨境电商物流供应链目前存在的主要问题,据此提出一些促进跨境物流发展的创新性对策。

With the expansion of the scale of cross-border e-commerce,as well as the increase in demand for overseas goods,the development of cross-border logistics must speed up.Strong logistics support system is directly related to the cost of goods circulation,efficiency and consumer experience.This paper establishes the index system of influencing factors of cross-border e-commerce logistics based on the evaluation on the previous research,and uses FAHP analysis method to get the main factors,discussing the main problems existing in the cross-border electricity supplier logistics supply chain.Then,we put forward some countermeasures to promote the development of cross-border logistics.