张家界山地度假旅游目的地竞争力评价指标及模型研究

Research on Evaluation Index and Model of Mountain Resort Tourism Destination Competitiveness in Zhangjiajie

构建科学合理的评价指标体系和模型,准确评价山地度假旅游目的地的竞争力的强弱,有利于旅游业的可持续发展。采用德尔菲技术和AHP分析法,构建了山地度假旅游目的地竞争力评价指标体系及模型,并以湖南张家界为例,计算出张家界山地度假旅游目的地竞争力评价得分。最后,根据分析结果提出了充分挖掘利用资源优势、完善旅游基础设施建设、坚持开发与保护并举等途径来提高张家界山地度假旅游目的地竞争力。

Building a scientific and rational evaluation index system and model,and accurately evaluating the competitiveness of the mountain resort destination is conducive to the sustainable development of tourism industry.This paper uses Delphy and AHP analysis,construction of mountain tourism destination competitiveness evaluation index system and model,and taking Hunan Zhangjiajie as an example,calculates the evaluation score of Zhangjiajie mountain tourism destination competitiveness.Finally,according to the analysis results,the paper puts forward some ways to improve the competitiveness of Zhangjiajie mountain resort,such as fully exploiting the advantages of resources,improving the infrastructure construction of tourism,adhering to the development and protection simultaneously.