以创新十型为工具的文具企业系统创新品牌策略分析

ANALYSIS OF BRAND INNOVATION STRATEGY OF STATIONERY ENTERPRISES BASED ON TEN TYPES OF INNOVATION

中国文具制造企产业虽然在近年来得到了一定的发展,但是企业品牌意识与自主创新能力依旧薄弱,其对系统创新的重视程度不高。本文利用创新十型这一研究工具对国内外三个文具品牌创新模式进行分析,并总结其中的共性与特点,为中国文具企业提供系统创新策略。旨在促进中国文具制造企业的品牌转型,落实"三品"战略,以促进企业可持续发展。

Although China stationery manufacturing enterprises have gained some development in recent years, their brand awareness and independent innovation ability are still weak, and they pay no attention to system innovation. This article uses Ten Types of Innovation as a research tool to analyze the three stationery brand innovation models at home and abroad, and summarizes the commonalities and characteristics, and provides the system innovation strategy for Chinese stationery enterprises. In order to promote the transformation of China stationery manufacturing enterprise brand, the implementation of the ＂three＂ strategy to promote sustainable development of enterprises.