故宫文创产品设计解析及借鉴意义研究

DESIGN ANALYSIS AND REFERENCE SIGNIFICANCE OF THE IMPERIAL PALACE

博物馆是国家文化资源的凝结,是民族根和国家魂之所在,民族的宝贵财富,饱含民族历史记忆和感情,是传承民族文化的物质载体。它的存在使民族文化可以代代相传,它是民族精神从过去传承到将来的精神纽带。如何使得其背后所蕴含的文化优势能够得到充分发挥,研发具有民族性、时代性和具有审美价值深刻文化内涵的文化创意衍生产品,普惠社会公众,更好地履行传承文化的责任,是博物馆文创衍生产品设计需要深思的重要问题。文章基于此立论和问题导向,针对北京故宫的衍生产品设计的成败经验,借鉴相关知名博物馆文创衍生品开发设计成功案例基础上,对北京故宫博物馆文创衍生产品的创新路径和可资借鉴之处进行了应用性的解析研究。

The museum is the condensation of national cultural resources. It is the home of national roots and the national soul. The precious wealth of the nation is full of national historical memory and emotion, and is the material carrier of the inheritance of national culture.Its existence allows the national culture to be passed on from generation to generation, and it is the spiritual link of the national spirit from the past to the future.Behind how to make it can get give full play to the cultural advantage, with national development nature and the profound cultural connotation and aesthetic value of cultural and creative derivatives, pratt whitney social public, better performance of the cultural inheritance of responsibility, is the museum wen gen derivatives design important problem need to ponder.In this paper, based on the theory and guidance, for Beijing the imperial palace of the derivative product design success or failure experience, and combining ferro ShouWen design practices, in reference to related famous museum wen gen derivatives development design based on successful cases, to the Palace Museum in Beijing, and the derivatives of the innovation path and the reference of analytical research in the thesis.