基于修辞技巧视野下的证书奖状设计

DESIGN OF CERTIFICATE BASED ON RHETORICAL SKILLS

从修辞学的领域中解读证书奖状的平面视觉设计,探索修辞技巧在证书奖状视觉表现上的应用与内涵。阐述修辞技巧在文学与设计中的概念与含义,探寻修辞技巧向证书奖状设计的转换过程与对应关系,并结合相关案例列举出其表现形式与修辞手法。最后从发展的角度,论证了证书奖状在平面视觉设计中的趋势与前景。在时代发展之下,重视修辞技巧在证书奖状设计中的研究,对设计本身与修辞学都起着丰富与促进作用。

From the field of rhetoric interpretation of the certificate of the plane visual design, to explore the rhetorical skills in the certificate of the visual performance of the application and connotation, Elaborates the concept and meaning of rhetorical skills in literature and design, explores the conversion process and correspondence between rhetorical skills and certificate design, and lists the manifestations and rhetorical devices in combination with relevant cases, Finally, from the development point of view, demonstrated the certificate certificate in the plane visual design trends and prospects. Under the development of the times, the emphasis on rhetorical skills in the design of certificate research, the design itself and rhetoric are rich and promote the role.