中国在线短租模式的信用体系问题研究——以Airbnb为例

Research on the Credit System of China's Online Short Term Renting Mode—Take Airbnb as an example

以Airbnb为代表的在线短租模式兴起,通过满足消费者个性化的需求改变了传统旅游的住房方式。但中国以社交网络为基础的在线短租平台的信用体系不完善问题仍是阻碍在线短租模式发展的瓶颈,本文为解决此问题提供思路,从建立在线短租平台的信任模型出发,找到影响互联网信任问题的相关因素。并从提供标准化服务、优化运营模式、联合健全信用体系和改进评分机制四个角度提出初步建议,以期为中国在线短租模式完善信用体系建设提供方向。

The rise of online short rent mode represented by Airbnb has changed the traditional way of accommodation by satisfying the individual needs of consumers. However, the imperfect credit system of online short-term platform based on soeia~ network in China is still the bottleneck that hinders the development of online short-term renting mode. This paper provides ideas for solving this problem, and finds out the impact from establishing trust model of online short-rent platform Interuet trust issues related factors. And from the perspective of providing standardization services, optimizing the operation mode, uniting and improving the credit system and improving the scoring mechanism, the paper puts forward the preliminary suggestions to provide the direction for improving the credit system construction in China＇s online short rent mode.