高校图书馆微信公众平台运营探究——以微信公众号“做書”为例

Exploration on the Operation of WeChat Official Platform in University Library——Taking WeChat Official Account “Ipublishing” as an Example

微信公众号"做書"在品牌建设方面具有鲜明的特色,对高校图书馆微信服务平台建设具有很好的借鉴意义。高校图书馆微信服务平台要注重平台定位、创建品牌、功能架构、优质内容、团队协作等方面建设,提升服务质量。

WeChat official account＂ipublishing＂has distinct features in brand building.It is of great referential significance to the construction of WeChat service platform of university library.In building WeChat service platform of university library,aspects of platform positioning,brand building,functional architecture,quality content,team cooperation should be stressed to improve service quality.