低碳旅游消费行为评价模型构建及其实证分析

Evaluation Model Construction of Low Carbon Tourism Consumption Behavior and Its Empirical Analysis

本文通过构建低碳旅游消费行为评价的SEM模型,分析低碳旅游消费所涉及的相关行为方式的内在影响机理。实证分析结果显示,低碳旅游者个人特征、低碳旅游环境、低碳旅游流程、低碳参与行为对低碳旅游消费行为产生了决定性的影响,低碳旅游消费行为的各个不同要素及其相互之间的影响关系也存在着较强的内在差异性。基于此,本文提出了"四化"低碳旅游市场开发模式,即低碳旅游市场开发的"定制化"、"制度化"、"信息化"、"参与化",这为旅游企业低碳化发展战略的制定提供理论与实证基础。

By building a SEM model to evaluating low carbon tourism consumption behavior, this paper analyze the internal mechanism of related behavior which in the low carbon tourism consumption involves. The empirical analysis results show that characteristics of low carbon tourists, low carbon tourism environment, low carbon travel process and low carbon participation behavior have a decisive influence on low carbon tourism consumption behavior. Various elements of low carbon tourism consumption behavior and the interactional relations between each other are different greatly. Based on that, this paper puts forward the ＂four modernizations＂ low-carbon tourism development mode, namely, the development of the market for low carbon tourism should be customized, institutionalized, informational, participative, which will provide theoretical and empirical basis for tourism enterprises when they develop low-carbon tourism development strategy.