社会心理对农户间知识共享作用机理的仿真分析

Simulation Analysis of the Impact Mechanism of Social Mentality on Farmer to Farmer Knowledge Sharing

农户间知识共享对于促进农业技术扩散和实现农业现代化具有重要意义,而作为影响农户间知识共享的重要因素,社会心理及其作用机理的探索也深具价值。在对农户间知识共享以及社会心理对其影响进行理论分析的基础上,设计系统动力学模型,并通过仿真试验的方式进行社会心理对农户间知识共享作用机理的研究。结果表明,社会心理确实会对农户间知识共享产生影响,而且不同的社会心理因素,其作用方向以及农户间知识共享系统对其变化的敏感性均有所不同。最后,提出几点引导和健全社会心理并由此促进农户间知识共享的策略。

Farmer to farmer knowledge sharing is significant to boost the technological diffusion and modemization of agriculture. As one of important influential factors, social mentality and its impact mechanism is meaningful to explore. Based on a theoretical study of farmer to farmer knowledge sharing and impact mechanism, a model of system dynamics is designed and simulated to prove the impact mechanism. The conclusions showed that social mentalities influence farmer to farmer knowledge sharing indeed. However, the influential direct and the sensibility of knowledge sharing system to social mentality change is really different from different social mentalities. Finally, several suggestions are put forward to guide and make sound the social mentalities, furthermore to promote farmer to farmer knowledge sharing.