农村社会网络的情境化特征及情境下的农户间知识共享机制研究

The Contextual Features of Rural Social Networks and Farmer to Farmer Knowledge Sharing Mechanism within the Contexts

在分析农村社会网络内涵与构成的基础上,总结中国农村社会网络的一般特征,及其作用于农户间知识共享的情境化特征。然后,讨论农村社会网络情境下农户间知识共享的内涵与特点,并从社会网络情境嵌入机制、知识共享激励机制、社会网络情境协调机制、社会网络情境转换机制等四个方面对农户间知识共享机制进行归纳与解析。研究对于丰富农户间知识共享理论具有重要意义。

Based on analysis of the connotation and constitute of rural social network, its general features and contextual features for farmer to farmer knowledge sharing are summarized. Then, the connotation and characteristics of farmer to farmer knowledge sharing in the context of rural social networks are discussed, and the knowledge sharing mechanism is divided into four aspects： social-network-context embedding mechanism, knowledge-sharing incentive mechanism and social-network-context coordinating mechanism as well as social-network-context changing mechanism. This study is meaningful to improve the theory of farmer to farmer knowledge sharing.