摘要
"海底捞"作为一家主营川味火锅的直营品牌火锅店,近年来发展迅速,在海内外火锅市场占据一席之地。论文以"海底捞"为例,从服务包装、品牌及员工关系管理三个角度出发,探究其经营模式给国内餐饮业服务营销带来的启示。
As a direct brand hot pot store with Sichuan flavor hot pot, ＂ Hai Di Lao ＂ has developed rapidly in recent years and occupied a place in the hot pot market at home and abroad. From the three angles of service encapsulating, brand and employee relationship management, this paper probes into the enlightenment that its management mode brings to domestic catering service marketing.
出处
《中小企业管理与科技》
2018年第6期5-6,共2页
Management & Technology of SME
关键词
服务营销
海底捞
品牌策略
员工关系
service marketing
Hai Di Lao
brand strategy
employee relationship
