农家书屋的社会化媒体发展模式研究

Research on the Rural Library Development Model of Social Media

近年来,农家书屋的发展模式成为学者研究的热点。文章基于农家书屋的普及与发展、Web3.0时代农村信息化发展、农民应用社会化媒体的受众基础分析,提出农家书屋社会化媒体发展模式。从农家书屋的内涵入手,分析了社会化媒体发展模式的基本问题、管理模式、服务目标。同时对社会化媒体发展模式进行了整体布局,即依托"中国农村传媒网"建立社会化全媒体中心,以"互联网+"思维拓展参与主体,实现阅读主体与资源之间的互动、社会化互动与线下转化共同作用于乡村文化,建立"荣誉+积分"激励机制。

In recent years,the development model of rural library has become a focus for scholars.Based on the popularization and development of rural library,the development of rural informatization in the era of Web3.0,and the audience analysis of farmers＇ application of social media,this paper puts forward the social media development model of rural libraries.Starting from the connotation of rural library,this paper analyzes the basic problems of social media development mode,management mode and service target.At the same time,the overall development mode of social media has been laid out,that is,relying on ＂China＇s rural media network＂ to establish a social all-media center,expanding the participants with ＂Internet＋＂ thinking and realizing the interaction between reading subject and resources,and social interaction together with the offline transformation influencing on rural culture,and establishing ＂honor ＋ points＂ incentive mechanism.