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零售业创新驱动的盈利模式探究——以青岛利群百货集团股份有限公司为例

Research on Profit Driven Model of Retail Innovation——In Qingdao Liqun Department Store Group Limited by Share Ltd as an Example
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摘要 随着世界经济复苏的迟缓,拉动中国经济前进的三驾马车之一——出口,依旧是没有发挥出以往对经济强劲的拉动作用。众多企业经营遭遇前所未有的巨大压力和困难。青岛利群百货集团股份有限公司是一家立足于山东本土,致力于为本地居民等提供优质服务和商品的百货公司。利群公司通过"买断经营+自有物流"的创新不仅能有效地降低成本,将利益让渡给消费者,还能极大地方便民众生活购物,节省购物时间。提供更多的价值、难以复制、适应市场变化,是利群公司盈利模式的核心之处。 With the slow recovery of the world economy, one of the three driving forces of China's economic development, exports, still does not play the role of driving the economy in the past. Many enterprises have encountered unprecedented pressure and difficulties. Based in Shandong, we are committed to providing high quality services and commodities to local residents. Through the "buy out operation + own logistics" innova-tion, not only can effectively reduce costs, transfer benefits to consumers, but also greatly facilitate the people's lives shopping, save shopping time.To provide more value, difficult to copy and adapt to changes in the market, the three is the core of the company's profit model liqun.
作者 茆磊 杨宁霞
出处 《特区经济》 2018年第2期131-133,共3页 Special Zone Economy
基金 新疆人文社科重点研究基地干旱区农村发展研究中心课题(XJEDU030115C09)
关键词 盈利模式 创新驱动 零售业 profit model innovation driven retail
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