我国农特产品营销模式创新研究

Study on the Innovation of Marketing Mode of Agricultural Specialties in China

随着时代的发展,人们对于农特产品的需求逐渐增加,但我国目前的农特产品营销模式较为落后,农特产品的发展受到阻碍。在此背景下,对我国农特产品的营销模式的创新展开研究。首先介绍了农特产品营销的现状,并指出在营销过程中存在的主要问题,最后提出了三个创新的营销模式,即品牌营销、连锁营销和网络营销,以促进农特产品营销的发展。

With the development of the times, people gradually increase the demand for agricultural products, but China＇s current agricultural products marketing mode is relatively backward, the development of agricultural products is hindered. Under this background, study the innovation of marketing mode of China＇s agricultural products. First, introduce the current situation of agricultural product marketing, and point out the main problems in the marketing process; Finally, put forward three innovative marketing modes which are brand marketing, marketing and network marketing, in order to promote the development of agricultural products marketing.