媒介化研究：一种新的传播研究范式

Mediatization Study: A New Paradigm Shift in Communication Research

晚近十年,欧陆传播与文化研究陆续从"媒介研究"转向"媒介化研究",从而开启了传播学研究的范式变更。这种变革体现及其影响体现在以下四个层面:首先,"媒介化转向"带来的是欧陆传播研究学界的一种新的研究范式;其次,这一研究范式转移的核心要点在于重新认识媒介;再次,媒介化研究作为一种传播研究的新范式必须被置于"比较的视野"中,从而与其同时期理论的对话与勾连;最后,媒介化研究可以为当代中国的传播研究带来了一些新的变化、启示和课题,为国内传播学研究开辟新的研究视角。

In the past ten years, the European communication studies turn from ＂media study＂ to ＂mediatization study＂, which reveals a paradigm shift in the field of communication research. This paper is consisted of four parts： Firstly, a historical genealogy of the development of this concept is proposed. Secondly, rethinking media as the pivotal part of this paradigm shift is clarified. Thirdly, the relationship between mediatization study and other theories is elaborated. Lastly, the benefits of this paradigm shift in terms of Chinese communication studies are presented.