从“传递观”到“仪式观”:论社会主义核心价值观传播的范式转换

From “Transmission View of Communication” to “Ritual View of Communication”:On the Communication Paradigm Shift of Socialist Core Values

信息传递抑或意义共享,是人们理解传播的两种不同观念。在当前社会主义核心价值观传播实践中,侧重信息传递的"传递观",在空间上虽有助于传递效率和覆盖范围的最大化,在时间上却无法满足对一个社会的维系和确认。就社会主义核心价值观的本质属性及其传播的目标指向而言,侧重意义共享的"仪式观",不仅有助于核心价值观在空间和时间上的双重延伸,也更益于在传播中增进人们对核心价值观的认同。

There are two different ways of understanding the meaning of communication ： delivering information or sha- ring meaning. In the current communication practice of socialist core values, the transmission view of communication, which focuses on delivering information, might make for the maximization of transmission efficiency and coverage area in space, but it cannot satisfy the need of maintaining social beliefs in temporal terms. According to the essential attribute or the ultimate goal to the communication practice of socialist core values, the ritual view of communication, which focuses on sharing meaning, might be conducive to people＇s recognition of socialist core values in the communication practice by exten- ding the values in both space and time.