林业品牌评价方法研究

Research on Evaluation Methods of Forestry Brand

概述了国内外品牌评价的主要方法,分析了林业品牌价值及其评价方法的现状及问题,提出建议:成立品牌评价的专业委员会、建立林业品牌评价方法、与相关企业建立密切联系、增强品牌意识提升品牌价值等。

This paper summarizes the main methods of brand evaluation at home and abroad, analyzes the present situation and problems of forestry brand value and its evaluation method and puts forward the proposals： the establishment of professional committee of brand evaluation, put forward evaluation method of forestry brands, build a close relationship with related enterprises, enhance brand awareness and brand value, and related enterprises to establish close contact.