服装品牌塑造影响因素研究

Research on influence factors of clothing brand building

服装品牌塑造受服装质量、服装售后服务、服装款式、服装品牌定位及服装品牌推广方式等因素的影响,可通过过硬的服装质量、优质的服务、有效的推广及个性化的设计,实现服装品牌塑造的目的。在改善上述因素的基础上,提高个性化定制服务水平、完善体验店营销模式建设、促进品牌服装与民族服饰的融合,可进一步提高消费者对服装品牌的认可度,塑造国际知名的服装品牌。

Clothing brand building was affected by clothing quality,after-sales service,clothing styles,clothing brand positioning,brand promotion ways of clothing and other influence factors.Through excellent clothing quality,good service,effective promotion and personalized design,clothing brand building should be achieved.On the basis of improving the above factors,by improving the personalized service level,enhancing experience store marketing model construction,and promoting integration of brand clothing and national costume,the consumers＇ recognition of clothing brands could be raised and internationally renowned clothing brands could be built.