乡村旅游导向下乡宿的体验设计研究

Under the Guidance of Rural Tourism the Research of Experience Design in the Village Homestay

我国乡宿产业随着乡村旅游的发展而逐渐兴起。乡宿是游客了解和体验乡村文化的窗口。随着社会与经济的繁荣发展,民宿形态存在着基础设施不完善、乡村文化缺失等问题,逐渐被乡宿所替代。乡宿改造升级之后,其中的体验设计最能融合乡宿、住客与环境的关系。体验设计强调了乡宿的在地性与住客的参与性。文章分析了乡宿和民宿的异同,就乡宿中的体验设计模式进行探讨,以期能为乡宿的可持续发展提供借鉴。

The village homestay industry gradually rises with the development of rural tourism in our country.These village Homestaies are intermediaries which tourists can understand and experience the rural culture.With development of society and economy,the bed and breakfast gradually replaced by the village homestay because they are some problems such as imperfect infrastructure, lack of rural culture and so on.After the transformation and upgrading of the village homestay,the experience design can best compromises the relationship between the village homestay,the guests and the environment.The experience design emphasised the effectiveness of fixed-point in the village homestay and the participation of tourists.In the article,we analyzed the similarities and differences between the village homestay and the bed and breakfast,also we discussed the model of experience design in the village homestay and we hope can provide reference for the sustainable development of the village homestay.