企业社会责任文化促进企业可持续发展的机制研究——以江森自控为例

The Mechanism between Corporate Social Responsibility culture and the Sustainable Development of Enterprises: A Case Study of Johnson Controls

本文采用案例研究方法 ,选取江森自控作为研究对象,对承担社会责任和可持续发展之间的关系进行了探讨,并探索了基于利益相关者的企业文化在两者关系之间的作用。结果发现企业承担社会责任是企业可持续发展的内生需求,应该是企业的一种自发行为,构建基于利益相关者的社会责任的企业文化,既满足员工,客户,供应商,社区的利益诉求,又实现了企业社会责任的落地,同时帮助企业形成竞争力,达到企业可持续发展的目标。这一结论可以促进中国企业承担社会责任的责任心和主动性。对案例进行探讨的过程中,也对江森自控基于利益相关者的企业社会责任文化进行了梳理,以期为我国企业构建承担社会责任的企业文化提供借鉴和启示。

With a single case study of Johnson Controls, this study investigated the relationship between the corporate social responsibility and sustainable, and explore the role of organizational culture based stakeholder in the relation. The results show that corporate social responsibility is the endogenous demand of sustainable development, Organizational culture of social responsibility based on the stakeholder, not only satisfies the interest demands of employees, customers, suppliers, communities and so on, but also realizes corporate social responsibility, and helps enterprises form competitiveness and achieve the goal of sustainable development of enterprises. The discussion about the Johnson controls how to fulfill their corporate social responsibility and the experience of developing the organizational culture can provide reference for other enterprise.