应用AHP模型的商洛旅游业发展水平影响因素评价

Evaluation of Factors Influencing Development Level of Shangluo Tourism Based on AHP Model

随着社会的发展、人们生活质量的提高、消费观念的改变,外出旅游的人数越来越多,旅游业成为城市经济快速增长的因素之一。目前,国家大力发展美丽乡村,发挥自然生态的优势,提高城市经济文化水平。研究了商洛旅游业发展水平,分析了商洛旅游业目前的状态、存在的优势和不足,利用层次分析法构建商洛旅游业发展水平模型,从商洛城市规模、经济条件、交通条件、生态环境、宣传水平、旅游规格、监督水平7个方面进行探讨,详细列出了28个指标,采用数字化的方式计算每个指标权重值,得出每个指标在商洛旅游业发展过程中的重要性,同时指出旅游业在提高城市经济水平中的重要性。希望各个省市政府部门能够重视旅游业的发展,把它当成城市经济增长的有力工具。

With the development of society,the improvement of people＇s quality of life,the change of consumption concept,the increasing number of people traveling abroad,the tourism industry has become one of the factors of rapid urban economic growth. At present,the country vigorously develops the beautiful countryside,plays the advantages of natural ecology,and improves the level of urban economic and cultural. This paper studies the development level of Shangluo tourism,analyzes the current state, existing advantages and shortcomings of Shangluo tourism, and constructs thedevelopment model of Shangluo tourism by using analytic hierarchy process. From Shangluo city scale,economic condition,traffic condition,ecological environment and propaganda level,tourism specifications,the level of supervision are explored, and 28 indicators are listed in detail. It calculates the weight of each index in a digital way and get the importance of each index in of the development of tourism in the history,while pointing out that importance of tourism in raising the level of urban economy. Hoping that the provinces and municipalities departments to pay attention to the development of tourism,it is a powerful tool for urban economic growth.