摘要
坐落在四川成都蜀都大道大慈寺路成都百货大厦内的成都百货(集团)股份有限公司洗涤化妆用品分公司,近年来以批发洗涤化妆用品为主,以国有企业的良好形象占领市场,以雄厚的资金实力和多年建立的企业信誉成为西南地区洗化商品批发行业中的“佼佼者”.成百集团洗化分公司仅去年销售额近4亿多元,利润600多万元.其成功的经验是:公司转换经营机制,面向市场,在市场经营中敢于竞争,不断创新.首先,公司除现已有的20多家专卖店外,还准备在成都地区组建50多个完全由自已控制的连锁专卖店,以弥补以前无零售的空白.其次,引厂进店,搞品牌经营.公司选择了一些目前市场销路好,群众喜欢的产品 ,与工厂共同注入资金成立6个品牌经营部.经营部实行单独核算,放权自主经营,极大地调动了厂家的热情和职工的积极性。
Located at Dachishi Rood, Shudu Avenue of Chengdu City, the store branch deals with the wholesale of detergent and cosmetics. It is among the first-rate in the same trade all over southwest China for its large number of fund and longstanding reputation. The store branch has now over 20 exclusive stores in Chengdu. Meanwhile, the branch has cooperated with some factories to conduct brand selling and invested into 6 brand selling stores with factories for their best sellings. These measures extended the branch’s transaction in broad scale. In 1994, the store branch accomplished 400 million yuan of marketing income including 6 million yuan of net interests.
