马克思主义经济学视域中的文化产业价值链构建与升级研究

Research on the Construction and Upgrade of Cultural Industry Value Chain in the View of Marxist Economics

党的十九大报告指出,要推动文化产业发展,健全现代文化产业体系和市场体系;同时又指出,促进我国产业迈向全球价值链中高端。因此,构建和升级价值链是推动我国文化产业发展的重要路径。本文根据马克思主义经济学的价值链分工思想对文化产业进行了研究,提出文化产业价值链构建的基本方式包括研发创意驱动型、生产制造驱动型和销售推广驱动型三种形式;基本策略是促进文化产业价值链的延伸拓展,促进文化产业与制造业、信息业、旅游业等相关产业的深度融合,构建有利于文化产业价值链的形成和发展的政策体系,包括人才政策、资金政策、产业政策等。

In the 19 th National Congress of the Communist Party of China,it has been pointed out that it is required to promote the development of cultural industry,and perfect the modern cultural industry system and marketing system.Meanwhile,it is also required to promote Chinese industry to the high-and-mid end of the global value chain.Therefore,building and upgrading the value chain is an important path to promote the development of the cultural industry in China.This paper studies the cultural industry based on Marx＇s thought of value chain division of labor.This paper argues that the basic forms of cultural industry value chain include three types of cultural industry：R D-driven,manufacturingdriven and sales-driven.The basic strategy is to promote the extension of the cultural industry value chain,promote indepth integration of the cultural,manufacturing,information,tourism and other related industries,and to build a policy system conducive to the formation and development of the cultural industry value chain,including talent policy,capital policy and industrial policy and so on.