“马拉松跑现象”文化价值生成解析

Analysis on Forming of Cultural Values of "Marathon Running Phenomenon"

近年来,马拉松赛事成为全民关注的热点,越来越多的人参与其中,赛事不断增加,逐渐形成"马拉松跑现象"。从社会学视角对"马拉松跑现象"文化价值内涵及其产生机制进行探讨,认为:"马拉松跑现象"将城市政治、经济、文化三位一体,不仅满足全民健身的需求,还迎合城市发展的需要,形成"一举多赢"的运行模式,充分展现了体育运动的特殊魅力。

Marathon Race has became a booming topic which raised a bunch of considerations recently. Along with escalation of events, ＂marathon running phenomenon＂ was generated with more and more people＇s participating. Perspective of sociology was applied to investigate the concept of cultural values and generated mechanism deeply. The outcomes indicated that the local politics, economy and culture could be integrated by ＂marathon running phenomenon＂, which not only fulfilled the demand of national fitness but to cater the need of urbanized development. Thereby, the ＂multi-win＂ strategy which is resulted by ＂marathon running phenomenon＂ was born and to present exceptional charming of sport.