摘要
运用文献资料法等,探讨当前我国搏击赛事狂热动因及背后之隐忧。认为:搏击赛事的天然优势、民族主义情结易被煽动、搏击受众群体庞大、政策和资本支持是搏击赛事风靡的主要动因。但搏击赛事仍存在着宣传中对"暴力"元素过度放大、比赛结果真实性监管缺失、传播媒体片面追求商业利益等隐忧,搏击产业如何可持续发展值得深思。
This article discusses the motivation and underlying threats behind the fanaticism of current fighting competition in China through the methods of literature review and so on. It is considered that the main reasons for the popularity of fighting competitions include natural advantages, nationalist which can easily provoked, a very large audiences, supported by policy and capital. But there are worries about excessive amplification of violence in publicity, lack of supervise for truthfulness of competition results, one-side pursuit of commercial interests by media and so on. The sustainable development of fighting industry is worth pondering.
作者
李乐虎
黄晓丽
LI Le-hu, HUANG Xiao-li(Physical Education College, Hunan University of Technology, Zhuzhou 412000, China)
出处
《体育文化导刊》
CSSCI
北大核心
2018年第3期77-81,共5页
Sports Culture Guide
基金
湖南省教育厅一般项目(17c0511)
关键词
竞技体育
体育传播
搏击赛事
搏击产业
competitive sports
sports communication
fighting competition
fighting industry