武术产业到武术创意产业的实现路径

Implementation Paths of Wushu Creative Industry from Wushu Industry

运用文献资料法等,对武术产业到武术创意产业的实现路径进行分析。认为:呈现形式的多元融合、科技支持的推陈出新、产业分支的整合拓宽是目前武术产业的发展态势;其转型发生的原因有产业融合趋势的推动、市场需求对武术文化意蕴的再度挖掘、文化创意产业转型发展的启示;应以武术文化为基本元素,以创意为核心,分别从武术自身技术层面、科学技术层面、整个产业链层面和产业集群化发展层面,推动武术产业向武术创意产业的转型发展。

The methods of literature review and so on are used to analyze the realization paths of Wushu creative industry from Wushu Industry. The analysis shows that the current situation of development of Wushu industry are integration of diversified forms of presentation, innovation by science and technology support and widening of the integration of industrial branches. The reasons for the transition are due to the trend of industrial convergence, the market demand of re-excavating the cultural implication of Wushu culture, as well as inspiration from transition and development of cultural creative industry. Taking Wushu culture as the basic element and creativity as the core, the transformation and development of Wushu industry to Wushu creative industry are promoted from Wushu＇s own technical level, science and technology level, the whole industrial chain level and industrial cluster development level respectively.