自媒体环境下大学生网络媒介素养“六位一体”能力建构模式

The Construction Mode of “Six-in-one”Ability of College Students' Network Media Literacy under the We Media Environment

自媒体的出现引发了信息传播的变革。自媒体以其门槛低、个性化、交互强等特点受到了众多大学生的追捧,给大学生的学习、生活带来了新的契机、资源和路径,也给大学生的网络媒介素养提出了新要求。自媒体环境下大学生网络媒介素养的提高需要以网络媒介素养理论为基础,结合自媒体的传播特点,从理论研究、师资建设、教育课程、法制建设、实践平台、家校协作等方面构建"六位一体"的网络媒介素养教育模式。

The emergence of the we media has triggered a revolution in information dissemination. The we media has been highly appreciated by college students because of its characteristics,such as the low entry requirements,the personalized features and the convenient interaction. It has brought new opportunities,resources and paths for the studies and lives of college students while it has made new requierenments to their network media literacy. Based on the theory of the network media literacy and the analysis of spreading characteristics of we media,the improvement of network media literacy needs to construct a＂six-in-one＂network media literacy education mode,which involves the theoretical research,construction of faculty and staff,education curriculum,legal construction,practice platform,family-school collaboration and so on.