机场新零售模式路径研究

Research on the New Retail Model for Airport

新零售模式是实体商业面对网络零售竞争，提出的重新塑造自身价值的战略选择。本文从机场新零售模式内涵、新零售模式思维、商业场景服务等方面，提出了利用互联网创新机场商业，构建机场新零售模式的路径，为旅客提供全流程的商业服务与价值体验，推动机场商业发展。

The new retail model is the strategy for physical retail entities to enhance the core value facing the competition of online retail. This paper puts forward that the way to build up the new retail model for airports by analyzing the definition, view, and scene services of the new retail model, and points out how to innovate airport commerce by taking advantage of internet for providing whole process commercial services and promoting the development of airport commerce.