Web数据挖掘技术在电子商务中的应用研究

Research on the Application of Web Data Mining Technology in E-commerce

Web数据挖掘是一种有效的数据分析和处理技术,将其用于电子商务能帮助人们获取有益信息,为管理决策提供参考。介绍了Web数据挖掘的概念和内容,分析Web数据挖掘过程,探讨Web数据挖掘技术在电子商务中的应用,它能改进站点访问效率,提供个性化服务,进行商品推荐服务,也有利于识别潜在客户,了解客户意图。

Web data mining is an effective data analysis and processing technology, which can be used in E-commerce to help people obtain useful information and provide the reference for management decision-making. This paper presents the concept and purpose of Web data mining, analyzes its process, and explores its application in e-commerce. It will improve the efficiency of site visits, provide personalized services, recommend products, and also help to identify potential customers and understand customers＇ intention.