摘要
目的探讨乡村旅游纪念品包装的情感化设计方法。方法分析乡村情感的核心即回归的情感,及其与乡村纪念品包装的交互体验模式,从本能层、行为层和反思层3个层次探索具体的情感化设计方法及应用。结论为了使乡村旅游体验不断优化,从情感设计的角度切入,探索乡村旅游纪念品包装设计的新思路和方法,满足消费者对乡村纪念品包装的消费需求和情感诉求。
It aims to discuss the emotional design method of rural tourism souvenir packaging. Based on the analysis of the core of emotion in rural areas, the return of emotion, and the interaction model with the rural souvenir packaging, it explores the specific emotional design method and its application from three levels： instinct, behavior and reflection. In order to make rural tourism experience continuously optimize, starting from the emotional design perspective, new ideas and methods of rural tourism souvenirs packaging design are explored to meet consumer demand of rural souvenir pack- aging and emotional appeal.
作者
邓世维
陈飞虎
邹昌
DENG Shi-wei1, CHEN Fei-hu2, ZOU Chang1(1 .Hunan Institute of Engineering, Xiangtan 411104, China; 2.Hunan University, Changsha 410082, Chin)
出处
《包装工程》
CAS
北大核心
2018年第6期57-62,共6页
Packaging Engineering
关键词
乡村
乡村情感
旅游纪念品包装
情感化设计
village
country emotion
tourism souvenir packaging
emotional design
