广西龙胜红瑶非物质文化的新媒体传播设计研究

New Media Communication Design of Intangible Culture in Longsheng Red Yao,Guangxi

目的对广西龙胜红瑶的非物质文化现状进行调研分析,研究新媒体技术在红瑶非物质文化展示中的构建与应用。方法结合新媒体技术手段,将民族文化元素准确、完整地传达给大众,探索新媒体环境下少数民族文化传播的有效模式。结论通过利用新媒体技术的传播手段将红瑶非物质文化的数字化展示进行分类研究,有利于红瑶非物质文化的信息整合与推广,进而推动民族文化在当代设计中的再构建设计,加强少数民族文化保护传播进一步推动民族文化的可持续发展。

In order to investigate and analyze the cultural situation of Longsheng Red Yao, it studies the construction and application of new media technology in the display of the intangible culture. Combined the new media technology to deliver the ethnic culture to the public precisely and completely, the valid way of propagating minority culture under the circumstance of new media is explored. By means of the new media technology, the digital display of the intangible culture of Red Yao is classified. It is beneficial to the information integration and popularization of the intangible culture, to promote the reconstruction design of national culture in contemporary design and strengthen the cultural protection and dissemination of ethnic minorities to further promote the sustainable development of national culture.